When I recently sat down with Eva Wu, marketing manager of Allwinner Technology in Zhuhai, she set the record straight. This is because I run smack-dab into Western-centric preconceived views on market trends, design requirements, and market leaders that don’t often apply to China. But worse, once I get back to the good old US of A, I feel even more lost. SHENZHEN, China - When I’m in China, I often feel as though I’ve dropped into a parallel universe. Rockchip representatives didn’t return messages for comment. That was more than three times what Santa Clara, California-based Intel, the world’s largest chipmaker, shipped in the same period. The market for tablet processors grew 32 percent in 2013 to $3.6 billion, according to Strategy Analytics.Īllwinner accounted for 18.2 million of the 88.3 million tablet processors shipped in the fourth quarter of 2013, IDC said. Sales of tablets that retail for less than $150 and don’t carry a brand name will rise 36 percent this year, IDC estimates, driving a 22 percent increase in total tablet shipments. Success at Allwinner, which was founded in 2007, and Rockchip, established in 2001, is being driven by increasing demand for inexpensive tablets in their home market, where some devices sell for as little as $50, and in other developing economies. Qualcomm ranks third, while Intel comes in at No. in 2012 as demand for cheaper tablets stoked sales of its low-cost chips, according to IDC. 2 tablet-processor maker behind Apple Inc.
that are little known outside southern China.Īllwinner, based in Zhuhai near the manufacturing center of Shenzhen, became the No. chipmakers, are under threat in the fastest-growing part of the tablet market from a band of upstarts with names like Allwinner Technology Co. Under the Rockchip tag you could find even more recent ones.
#Fuzhou rockchip series
In, however, the internal text contains reference to Rockchip as well: Note that this same blog of mine started to recognize Rockchip 2 years ago with MWC 2012: Fuzhou Rockchip Electronics post which was followed 10 months later with another one claiming no less than China’s HW engineering lead: The Rockchip RK292 series (RK2928 and RK2926) example. Hewlett-Packard this year began selling the HP 8, a $170 tablet that runs on an Allwinner quad-core processor. The surge in cheaper devices hasn’t gone unnoticed by more established computer makers. “We are so close to the market that we’re able to come out with new solutions faster than our competitors. “Shenzhen is really the electronics hub for the world,” El-Baz said in a phone interview. Local chipmakers benefit from their proximity to the device manufacturers because it bolsters their ability to anticipate and react to new features that are in demand, said Ben El-Baz, head of U.S. Your interest will be more satisfied with quite a number of additional posts in January 2014, October 2013, September 2013, June 2013, April 2013, March 2013, January 2013 and December 2012.Īllwinner’s success is explained now in the Bloomberg (Businessweek) articles by the following quote: Please read them as you will learn much more about the Allwinner case than from the whole Bloomberg (Businessweek) articles. For very well founded reasons which were explained in quite a detail in that post.
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Note that for me there is nothing new about those titles as I introduced a whole new blog to the “Allwinner phenomenon” as evidenced with a specially designed banner on the right here:Īnd the first post of mine, “ Hello world! Here is the Allwinner SoC and the ecosystem built around it”, was created 16 months ago, on November 26, 2012. Qualcomm, Intel Threatened as Allwinner Gains Tablet Share: Tech.
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